In e-commerce and even more so in online fashion retail product returns are one of the biggest barriers to profitability.
On average, one return out of two is caused by sizing issues or by how the garment looks once worn.
The real problem is not the product itself, but the lack of projection at the moment of purchase.
A hesitant customer is a customer who doesn’t buy or worse, who orders and then returns.
At Younzee, we decided to address this issue at its root by combining artificial intelligence, digital avatars, and virtual try-on technology. The result: a 30% reduction in e-commerce returns on our own store.
The real bottleneck in fashion e-commerce: lack of projection
Buying clothes online is still, in France as across Europe and international markets, an experience largely based on imagination. Customers must guess how a garment will fit their body, how the cut will adapt to their morphology, and whether the displayed size actually matches their reality.
Even when product photos are high-quality, they rely on standardized models that do not reflect the diversity of real body shapes. Size charts are often complex and unintuitive, requiring extra effort and measurements that are rarely taken accurately. Very often, doubt appears at the most critical moment: the purchase decision.
This lack of projection has a direct impact on the performance of fashion e-commerce stores. It increases cart abandonment, limits conversion rates, and generates avoidable returns that are costly for brands, retailers, and the entire supply chain — while also increasing the environmental footprint of e-commerce.
Digital twins and artificial intelligence: restoring confidence at checkout
To address this structural issue in fashion e-commerce, we developed THE MIRROR, a solution that combines digital twins and artificial intelligence to put the customer back at the center of the online shopping experience.
Thanks to digital twins, each visitor can create a personalized digital representation that reflects their real body shape. The garment is no longer shown on a generic model, but directly on a customized projection of the customer’s body. Visualization becomes immediate, intuitive, and trustworthy. The product stops being abstract and becomes personal.
This approach fundamentally changes how customers perceive clothing online. They instantly understand how a piece will fit their silhouette, how it will fall, and whether the style matches their expectations. This step, long missing in online shopping, brings the digital experience closer to that of a physical store while preserving the speed and simplicity of e-commerce.
AI-Powered size recommendation
Visual projection alone is not enough if sizing remains uncertain. That is why THE MIRROR integrates an AI-driven size recommendation engine.
By analyzing the morphology of the digital twins and the specific characteristics of each garment, the AI can recommend the most accurate size without requiring customers to navigate complex size charts or take precise measurements.
This technology efficiently handles differences in cuts between brands, sizing variations, and international size standards, whether for the French, European, or global market. Customers no longer need to guess. The right size is suggested clearly and confidently, exactly at the moment when the purchase decision is made.
Measurable and concrete results in fashion e-commerce
After integrating THE MIRROR on our store store.younzee.com, the results were fast, measurable, and sustainable.
Visitors spend significantly more time on product pages. Interaction with digital twins and virtual try-on increases engagement and interest in collections, resulting in a 40% increase in user engagement.
The accuracy provided by visualization and AI size recommendation drastically reduced ordering errors. Returns related to sizing dropped significantly, leading to an overall 30% reduction in e-commerce returns.
Finally, removing doubt at the moment of choice had a direct impact on business performance. Less hesitation means fewer abandoned carts, with a 25% increase in conversion rate.
Why digital twins will become a standard in fashion e-commerce
The combination of digital twins and artificial intelligence addresses major challenges in online retail. It allows for better representation of body diversity, reduces unnecessary logistics flows caused by returns, and improves profitability per order.
As consumer expectations continue to evolve, simple product presentation is no longer sufficient. Digital twins are no longer an experimental innovation, but a new emerging standard for fashion e-commerce, both in Europe and worldwide.
A Personal Shopper’s perspective on THE MIRROR
Would you like to reduce your e-commerce returns, increase your conversion rate, and offer a more engaging online shopping experience to your customers?
Discover how artificial intelligence and virtual try-on with THE MIRROR are transforming the way people buy fashion online: https://mirror.younzee.com/
You can also read our blog article on Fashion and artificial intelligence: from the personal shopper to the digital twin
